Our Story
Hi, we're Tony Stark and Bruce Banner. This is how Lura came to be.
How We Met
Tony and I first crossed paths at a tech conference in 2020. We were both frustrated by the same problem: watching incredible AI technologies being built, but seeing them only benefit large corporations with massive budgets.
Tony, with his background in engineering and innovation, had been experimenting with AI tools for his own ventures. I, coming from a research background, had been studying the barriers preventing SMBs from adopting AI. Over coffee, we realized we were looking at the same problem from different angles—and that together, we could solve it.
Meet the Founders
With over 15 years in engineering and product development, Tony brings a unique perspective on how technology can transform businesses. His experience building and scaling multiple ventures gave him firsthand insight into the challenges SMBs face when trying to adopt new technologies.
Tony's vision for Lura is simple: make AI accessible to every business owner, regardless of their technical background. He believes that with the right tools and guidance, any business can leverage AI to compete with the big players.
Bruce's journey into AI started in academia, where he spent years researching machine learning and its applications. However, he grew frustrated seeing his research only benefit those who could afford expensive consultants and enterprise solutions.
As CTO, Bruce is passionate about building technology that's both powerful and approachable. He leads our engineering team with a focus on simplicity, security, and making complex AI concepts accessible to everyone.
Why We Started Lura
After that first conversation, we couldn't stop thinking about the problem. We started talking to small business owners, and the pattern was clear: they knew AI was important, they wanted to use it, but they didn't know where to start.
We heard the same frustrations over and over: "I don't have a data science team," "I can't afford expensive consultants," "I don't have time to figure this out," "Where do I even begin?"
That's when we knew we had to build Lura. We wanted to create a platform that would scan a business, understand its unique challenges, and provide clear, actionable recommendations—all without requiring a computer science degree or a million-dollar budget.
Lura is our answer to the question: "What if every business owner could have an AI expert in their pocket?" We're building the tool we wish we had when we were running our own businesses.
Our Vision
We envision a future where AI isn't a luxury reserved for tech giants, but a fundamental tool that helps businesses of all sizes compete, grow, and thrive. A future where a small bakery can use AI to optimize their inventory just as effectively as a Fortune 500 company.
But more than that, we see Lura as a bridge. A bridge between the incredible potential of AI and the practical needs of real businesses. A bridge between complexity and simplicity. A bridge between "I wish I could" and "I can."
We're just getting started, and we're excited to have you join us on this journey. Together, we're going to democratize AI for small and medium businesses, one business at a time.
Building Lura has been one of the most challenging and rewarding experiences of our careers. Every day, we get to work on something we're truly passionate about, and every day, we're reminded of why we started this journey.
If you're a small or medium business owner reading this, know that we built Lura for you. We understand your challenges, we've faced them ourselves, and we're here to help you overcome them.
— Tony Stark & Bruce Banner